Groupe M6

Think Further than a simple Broadcast Solution !

Groupe M6 Enhances Viewer Insights and Ad Reach with Anyware Video

Introduction

We’re thrilled to announce that Anyware Video has successfully provided GROUPE M6 with a tailored solution for broadcasting regional Swiss advertisements on their main channels: M6, W9, and 6ter. 🎉

The journey began with a proof of concept (POC) for graphic systems and evolved into a Compliance Recording project using Anyware Video’s Pige Antenne DVB-IP solution, including supervision and Médiamétrie powered by KantarMedia, deployed in 2018 and upgraded to ST-2110 in 2023 to reach 20 channels. With Groupe M6’s expanding business, the addition of new channels, a tenfold increase in data rates, and a 50% rise in the number of channels, the limitations and obsolescence of the existing solution became apparent. Groupe M6 also faced challenges with limited audience insights and was unable to fully utilize social networks and M6 Replay (OTT) integration, particularly for delivering targeted ads to their Swiss audience. To address this, they aimed to enhance regional ad targeting on channels M6, W9, and 6ter for their Swiss market. Following a competitive tender, Anyware Video was selected to help Groupe M6 meet these objectives.

Challenge

To meet the Swiss regional advertising needs, Groupe M6 faced multiple technical challenges. They needed a system that could:

    • Seamlessly integrate into their existing broadcasting infrastructure.
    • Support SCTE104 ad break and SCTE35 marker insertion for smooth transitions.
    • Deliver high-quality visuals with 12-image break-bumpers to enhance the viewer experience.
    • Ensure a reliable broadcast experience with minimal downtime, necessitating both a primary and backup system.

The solution had to be robust, flexible, and adaptable, while also capable of managing the unique demands of Swiss regional advertisements for Groupe M6’s audience.

Solution : Anyware Video OneGenie

After thorough research and analysis, Groupe M6 chose Anyware Video’s OneGenie Channel-in-a-Box solution to meet its needs. Anyware Video’s OneGenie offered a comprehensive, all-in-one platform that delivered not only the required features but also additional capabilities for future scalability. With both a main and a backup system installed, Anyware Video was able to provide Groupe M6 with a stable, high-performance environment.

The OneGenie system integrated SCTE104 for precise ad-break transition support and SCTE35 markers and Dolby Digital+ to meet Groupe M6’s specifications, allowing for a flawless viewing experience without interruptions. The 12-image break-bumpers further improved visual quality during ad breaks, aligning perfectly with M6’s broadcasting standards. Compatibility with MBT and Mediagenix enhanced the workflow, providing better content and schedule management.

Implementation

Anyware Video collaborated with Groupe M6’s technical team to achieve a seamless deployment over four months, with three months dedicated to preparation and one for final setup, minimizing any broadcast disruption. The phased integration allowed real-time testing, essential for handling M6’s high advertising volume across multiple channels. Key features like SCTE104 for channel-specific lines and flexible tagging for secondary SCTE35 were incorporated smoothly into M6’s ecosystem.

M6 quickly saw benefits, as OneGenie’s intuitive interface increased user autonomy and maintained audience measurement standards, enhancing scheduling and content accuracy without data loss. This stability strengthened advertising partnerships and revenue growth.

Throughout the transition, Anyware Video provided dedicated support, promptly addressing any technical needs. Groupe M6 praised Anyware Video’s reliable system, achieving 100% ad broadcast success and impressive uptime, reflecting the team’s commitment and support from deployment to present day.

“After several months of broadcasting, we’re incredibly proud to have received positive feedback from Groupe M6. A big thank you to the full team, especially from Fabrice TAUZIES for their trust and collaboration. Their satisfaction is our greatest reward.” — Xavier PICAT, CEO at Anyware Video.

“Partnering with Anyware Video has been transformative for Groupe M6. Their OneGenie solution met our technical needs, including SCTE support and subtitle playout, while providing a scalable platform for growth. With their expertise, we’ve enhanced personalized ad delivery and audience measurement. Their flexibility has been invaluable in a dynamic broadcast landscape.” — Fabrice TAUZIES, Broadcast Support Engineering Manager at Groupe M6.

Key Benefits:

    • Enhanced Ad-Break Transitions: With SCTE104 and SCTE35 support, the solution enabled flawless transitions, enriching the viewing experience for Swiss audiences.
    • High-Quality Visuals: The 12-image break-bumpers maintained consistent, high-quality visuals, which kept viewers engaged and ensured a professional presentation during ad breaks.
    • Redundancy and Reliability: By implementing both a main and backup system, Groupe M6 could deliver uninterrupted services, enhancing system reliability and mitigating risks.
    • Seamless Integration: The OneGenie system worked perfectly with Groupe M6’s infrastructure, including its Mediagenix workflow, ensuring a cohesive operational environment.
    • Positive Feedback and High Satisfaction: Following several months of uninterrupted broadcasting, Groupe M6 provided positive feedback, indicating the success and effectiveness of the solution.

Groupe M6 Group x Anyware Video by the Numbers

    • 3 channels M6, W9, and 6ter with Ad Insertion and 200+ SCTE tags
    • 26,280 hours of video broadcasted per year.

Conclusion

The collaboration between Groupe M6 and Anyware Video highlights the impact of a tailored broadcasting solution in meeting complex regional advertising demands. With the successful implementation of the OneGenie Channel-In-A-Box, Groupe M6 achieved its goal of delivering targeted Swiss ads on their main channels, reinforcing its commitment to providing relevant, localized content. Anyware Video is proud to have partnered with Groupe M6 and appreciates the trust and support from Fabrice Tauzies and his team. This successful partnership reflects Anyware Video’s dedication to innovative, reliable broadcasting solutions that elevate the media experience for broadcasters and audiences alike.

About Anyware Video

Anyware Video is a leading provider of innovative broadcast and video production solutions, specializing in advanced technologies for content creation, distribution and compliance recording. With over two decades of experience, they deliver innovative technologies to streamline video production and distribution. Their platforms are known for scalability, reliability, and ease of integration with existing systems. Anyware Video supports clients across various industries, including media, entertainment, and corporate sectors. Committed to excellence, they continually adapt to the evolving digital landscape, ensuring top-quality service and customer satisfaction.

About Groupe M6

M6 Group is a prominent French media conglomerate known for its wide range of entertainment, news, and lifestyle content. As part of RTL Group, it operates multiple channels, including the flagship M6 channel, offering a mix of reality shows, popular series, news, and cultural programming. The group is committed to delivering high-quality, engaging content that resonates with audiences of all ages. Through its various media outlets, M6 Group emphasizes creativity, modernity, and accessibility, catering to diverse viewer interests. Known for its innovation and connection with audiences, M6 Group remains a major player in French media, providing a compelling blend of entertainment and information that enriches everyday life in France.